Standart To Share
Standart on your counter. Your café on our map.
A quarterly print magazine about coffee culture, for your counter and your team. Something for your regulars to read instead of scrolling while the coffee cools.
Billed annually: $128 for four issues with coffee
- One copy of the current issue, every quarter
- New coffee sent with each issue, for your team to taste
- A wooden stand to keep the magazine on
- A place on our map of cafés serving Standart
Your membership starts today and renews each year at $128. Cancel any time from your profile. We ask one thing: keep the current issue where your regulars can read it.
Read in more than 650 cafés in 56 countries
Why cafés share Standart with their regulars?
For readers who travel
Your café goes on our map of cafés serving Standart in 35 countries, so they can find you
For your team
Every issue comes with a coffee to taste and stories to talk about.
For your regulars
A new issue every three months, about the people and places behind coffee. Something to read with their coffee.
Cafés serving Standart
Read in more than 650 cafés in 56 countries
What happens and when
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Today
You join.
Tell us about your café, and we send the current issue with a coffee for your team.
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Weeks 1–4
Standart arrives
Europe in 1–2 weeks, North America in 2–3, the rest of the world in 2–4.
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Then
On the map
Your café joins our map of cafés serving Standart.
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Every 3 months
A new issue with new coffee
The price covers 4 issues of Standart per year. You can cancel anytime.
The articles in Standart cover a wide range of topics pertinent to the industry. The production value of the magazine is excellent, including the layout, photography, and illustration.
Jessica Godfrey | International Marketing at Coffee Supreme
Standart captures the intersection of coffee’s hospitality and science in a way that few others have ever achieved. Their dedication to highlighting pillars of the coffee industry, scientific innovations, and history through the lens of art has made them a must have on my bookshelf for years.
Morgan Eckroth | 2022 US Barista Champion & Coffee Content Creator
A publication that dreams big and deftly blends artistry, intellect, and a love for coffee into a delicious mix of articles with generous spirit, relevant material, and just the right amount of seriousness.
Geoff Watts | Co-founder of Intelligentsia Coffee
Standart is the one and only coffee-centred magazine that tells culture diversity through coffee. It has intelligent contents and design, and is full of fact-based articles that stimulate my intellectual curiosity.
Hidenori Izaki | 2014 World Barista Champion
Standart's success surprised me at first, as I had thought long-form print was dying. But it's gratifying to see coffee lovers embrace a magazine that dives deep, intelligently, into issues that matter to our industry.
Scott Rao | Consultant, coffee professional
You’ll just as easily read a profile with a barista champion right after a piece exploring tasseography, the art of reading tea and coffee leaves. Content is at the forefront in Standart.
Jenn Chen | Coffee Content Creator
Standart is highest end celebration of coffee as art, science and people. A masterpiece of quality journalism advancing the understanding of all things coffee.
Tim Schilling | Former CEO of World Coffee Research
Independent and reader-funded
Standart is paid for by the people who read it: more than 10,000 paying readers of the English edition. A café pays no more than a reader, and the listing can't be bought.
Frequently Asked Questions
Yes. To Share exists so your regulars can read it, and the listing on our website tells readers where Standart can be found. We ask you to confirm you'll make the current issue available before we list you.
$128 a year, charged when you join and again each year. That is $32 an issue, with the coffee and shipping included. All prices are in US dollars. Cancel any time from your profile.
Once you've joined and confirmed you'll display the issue, we add your café to the list of places where Standart can be found. It says where the magazine is—it isn't a ranking or a review, and it can't be bought.
A café makes Standart discoverable in its shop, and we make the café discoverable through Standart. Neither side buys placement. Because a café pays no more than a reader. The listing isn't something you buy—it follows from holding a membership and making Standart available. That's what separates our list from the ones you can pay to appear in.
To Share includes one copy each quarter, which is what most cafés keep on the counter. If you want extra copies for customers to purchase, or you run more than one location, write to us at office@standartmag.com.
Per location, because the listing says where Standart can actually be read. If you run several cafés, write to us and we'll sort it out.
Yes. A PDF invoice is sent to you after your purchase. If you're a VAT-registered business elsewhere in the EU, add your VAT ID at checkout and VAT won't be charged on the order. Businesses in Slovakia are charged Slovak VAT as normal.
Europe: 1 to 2 weeks. North America: 2 to 3 weeks. Rest of the world: 2 to 4 weeks.
English. There's a separate Japanese edition at standartmag.jp.