Give & Get

These are unprecedented times. The COVID-19 outbreak is affecting our lives in unimagined ways. There is no telling how widely and for how long those reverberations will be felt, and the extent to which they will shape our lives from here on out.

Baristas and other hospitality workers are losing their jobs and livelihoods and coffee shops are facing untold pressures, which in return will affect the lives of farmers and all those along the supply chain. It's a spiral whose force we need to stifle as best we can, as quickly as we can, so here's something we thought we'd try.

Until the end of May, the profit of all new subscriptions will go to support your favourite coffee shop. This means that if you buy a yearly subscription with a unique referral code from the shop you want to support, half of what you pay goes straight to them. No ifs. No buts. No maybes.

Standart Specialty Coffee Shop Support Inititative

This is how it works in three simple steps:

    • Ask the coffee shop you want to support for a Standart referral code. If they don’t have one yet, ask them to register here.
    • Purchase a yearly subscription to Standart using their code at checkout. Share the link with others.
    • After your purchase, we pay the registered coffee shops 50% of the total price as commission. No questions asked.
This isn't charity. We see it as an investment. Rather than pump our resources into Facebook or Google ads, we've decided to use it to support the community we love and from which our magazine is built. Why? Because we think it benefits us all in this time of need.

Firstly, it’s good for you, the reader. With your purchase, you get a yearly subscription to Standart—four issues of award-winning print and four sample bags of specialty coffee from some of the world's best coffee roasters—delivered to your door every quarter.

Secondly, it’s good for the coffee shop. Your purchase of a Standart subscription equates to €20 for your chosen shop. The only action they need to do is to register here and share the link with their community.

And finally, it’s good for us at Standart. While we won’t make profit on these purchases, we can at least cover some of our production costs and pay our team, contributors, and suppliers. Plus, we get to share what we do with you during these difficult times. Anything we can do to alleviate even some of the stress and upset this virus has caused is worth it.


Find a list of coffee shops signed up here.

Help us spread the love:

  1. Find the coffee shop you would like to support here. Can't find them? Ask them to register here.
  2. Ask them to share the affiliate link with their friends and supporters.
  3. Buy a subscription yourself.
  4. Brew some good coffee, sit back, relax, and get lost for a while in our pages.

We firmly believe that by supporting each other, we will get through this. The ‘Half in–half out’ campaign, as we are calling it, is a token of good faith that we as a publisher hope helps the baristas and coffee shops we and our readers love and want so very much to see on the other side of all this.


These are our friends and kind supporters: La Marzocco, World AeroPress Championship, Specialty Coffee Association, Comandante, Fellow, ACME and CoffeeDesk.

Specialty coffee magazine - Standart

More information for cafés

Frequently Asked Questions

Where can I find a list of shops that have signed up?

You can find a full list, updated daily, here

How do I sign up as a café?

Simply enter your details here to set up an account. You will receive access to your dashboard with your unique link and code. 

Find out more info here.

How do I support my favourite café?

Simply purchase a Standart yearly subscription using either the unique link or referral code from the café you want to support. Don't have one? Ask the café to sign up here.

Where can I find more information as a café?

Our FAQ's and further details can be found here. Feel free to drop an email to with any further questions. 

How long will the program run?

We will try and keep the program running for as long as we can. If this page is up, the program is still running. 

Where can I find your terms & conditions?

These can be found here.

Are you a coffee shop?

Find out more about signing up your café and getting support from your community. 

Find out more
Standart magazine in a speciality coffee shop

Are you a coffee shop?

Find out more about signing up your café and getting support from your community. 

Find out more